If you have a hard time figuring out how social media can benefit your event and business, you will love this new infographic from AddShoppers. They analyzed over $5,000,000 in ecommerce transactions to understand how they were influenced by social sharing. Now, we have a better understanding how social sharing drives sales and what social networks really do affect sales.
Frankly, the results are somewhat interesting. Before you jump in and view the infographic, here are a few key takeaways that you should consider in your marketing and sales initiatives for your events and business.
- Product shares via email have the highest likelihood of turning into a purchase
- The average online order influenced by Tumblr is $200.33, the highest of any social networking site
- The average online order influenced by Google+ is $192.77, the second highest of any social networking site
- StumbleUpon can drive 2x the traffic of email, but due to diverse content and vague filters it has poor conversion rates
Even though this data focuses on retail purchases, not event registrations, the moral of the story is this.
Social sharing can drive sales significantly, and while email sharing leads in high conversion rates Tumblr and Google+ can be used to increase your average order value. And if you want traffic to your website, maybe to entice sponsors, StumbleUpon is your answer.
Of course, all this said, you need a strategy and plan in place that directly ties into your business objectives. This is the only way you can measure the elusive ROI of social media and social sharing.
This infographic is part of our weekly visual diary to provide engaging topical information to event planners and other event professionals. We bring some of the best infographics from the web to help you expand your boundaries of knowledge, and ultimately help plan successful events and run a successful business.