Make sure you offer your festival sponsors reliable and fast WiFi connection to give them an opportunity to execute digital and experiential marketing strategies to get the maximum ROI.
Plan your trade show with the goal of making it a lasting memory for attendees. The beginner's guide will give you 15 practical tips to help you plan a successful trade show event on budget and profitable, not just hitting the bottom line.
Social media play an important role in today's marketing and evaluation of events. Use them wisely and enhance your trade show presence. It gives you an opportunity to connect with your audience, get to know them, and what they really want and need.
Social media offers exhibitors and event planners an opportunity to engage their audience by communicating and educating them, while building a community of loyal fans and brand ambassadors.
Successful exhibitors use successful booths to generate successful profits. Here's a list of top 10 tips to turn your trade show booth into a profitable, client magnet. Apply these tips at your own risk of getting too many clients, but that risk is worth it.
Don't kid yourself: First impressions count! How you present yourself and your company can make all the difference in sealing the deal. Professionalism, proper dress attire, and the right attitude will ensure your maximum success at the trade show.
Awards can give your product, company, or event prestige beyond traditional marketing. Simply by entering the competition and preparing in advance for the award greatly increases your chances to be featured by the media and create rapport with new leads.
Trade shows offer great promotional possibilities not only for exhibiting businesses but for professional speakers as well. It helps build credibility and prestige that lead to more speaking opportunities and better visibility throughout the industry.
In a sea of competition, reaching out to the trade show media is paramount and should be part of your marketing strategy. The trade show media can deliver your market to you, but you have to know how to effectively deal with media and increase your exposure.
With the economy in recovery mode, optimizing your exhibit $ is more important than ever. This means going to the right trade shows and not waste resources at the wrong ones. Use these methods to optimize your best potential by finding targeted trade shows.
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