Planning and operations

Make sure you offer your festival sponsors reliable and fast WiFi connection to give them an opportunity to execute digital and experiential marketing strategies to get the maximum ROI.

The media sensationalized a story about the $16 muffins that a government agency allegedly paid at a conference in a Hilton hotel. It wasn't true, but truth lies elsewhere. The economy depends on meetings. Without them, there would be no economy all together.

A get well fundraiser house party is a simple way to help raise funds for the person you care so much about, be it a relative or a friend.

Learn how to turn ordinary champaign into extraordinary cocktails to make them wow your guests with minimal effort and ingredients. A visual guide.

Having so much food at your event that Oliver Twist wants to stay an orphan is great; but that equivalent of information will overload your attendees. Presentations need to be simple and to the point, otherwise message will not be delivered to the audience.

The colors invoke emotional responses and affect decision making. Knowing psychology of color can help you plan a more successful event by carefully selecting correct colors to invoke emotions closely associated with your event, & facilitating decision making.

Going green is a money maker for your event. By using time-tested, eco-friendly and easy methods, you'll make a positive impression on your attendees, sponsors, and the press. It's so easy, you won't have an excuse to not be green anymore at your next event.

QR code treasure hunt is an ideal solution to engage your delegates with sponsors & exhibitors at your event in a fun, interactive way. Plus, treasure hunt facilitates networking among your delegates by working in teams and exploring the venue more thoroughly.

Trade shows offer great promotional possibilities not only for exhibiting businesses but for professional speakers as well. It helps build credibility and prestige that lead to more speaking opportunities and better visibility throughout the industry.

Negotiating an event contract with a venue is not an easy task. Get what you want in contract negotiations with these 4 easy tips. Don't let sales managers at the venue push you around; make them play your game and you will get everything you want.