Event promotion

Practical advice for promoting events with social media, email, video, copywriting, and content campaigns.

Sensitive Social Media at Events: How to Be More Responsive

Not everyone likes intrusion of technology and social media at the events. There are people who enjoy their privacy, and they deserve to be respected. There are a few things that you can do to ensure they are comfortable and are having a good time at the event.

7 Easy Steps to an Effective Google+ Page for Event Planners

Event planners take full advantage of Google+ Pages with 7 easy steps that will walk you through the creation and setup of your page. The guide also includes tips to help you use your page to its fullest potential, and help promote your business or event.

How to Manage Expectations to Avoid Negative Event Coverage

People attend events with preconceived ideas of its content based on the information you provide. Be aware of their expectations to better the day and eliminate any chance of receiving negative event coverage in social media, blogosphere and press.

Leveraging Trade Show Award Opportunities

Awards can give your product, company, or event prestige beyond traditional marketing. Simply by entering the competition and preparing in advance for the award greatly increases your chances to be featured by the media and create rapport with new leads.

Branding: Social Media Time Savers, RSS Feeds & Other Simple Things

Brand yourself. Not with a hot iron, but with a host of methods that can take very little time out of your busy day, all to your benefit. After all, your brand reflects your values and beliefs. Leveraging them with proper tools will help promote your brand.

10 "Non-Marketing" Uses for Social Media at Events

Social media are underused by many event pros. Timely use of Facebook, Twitter & others can enhance your event on the spot & make it the talk of the town. Here are ten practical uses for social media that have nothing at all to do with promoting your event.

How to Use a Video To Promote Your Event

Sight is the most vital sense humans have in learning about the world, and to promote your event you need to take advantage of that. Consider these practical issues when you decide to use video to promote your event. Lights, camera, action!

Twitter Introduces Web Analytics

Twitter introduces web analytics to website owners to help them understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Now event planners will be able to see how effective their Twitter strategy is.

The Power of Trade Shows

Trade shows are an effective marketing channel to personally interact with thousands of current & new consumers, distributors & retailers. The following are some of the major trends that continue to fuel the trade show fire.

Five Ways to Flop Your Next Event

If you have ever wondered how to flop your next event, you’ve come to a right place. There are many things you can do to do it successfully. This list offers 5 quick and most commonly used techniques that will ensure your event is a successful failure.
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