5 Tips to Attract Media Attention to an Event with a Press Release [TEMPLATE]
Getting media attention is key to attracting attendees to your event. It's imperative for you to learn how to write effective press releases. A sample press release template is included to help you get started.
Social Media Marketing: Are You Targeting Men, Women or Both Sexes?
They key to a successful social media marketing campaign is understanding your target market and how they use social media, which allows you to customize your marketing collateral to be more effective and reach your target market where they are.
5 Top Social Media Marketing Strategies for All Events
Learn 5 tips to help you leverage social media to promote your event online. Including a link to a free PDF guide from SocialBee.
Prepping Your Newsworthy Event for Media Coverage
Having an event and expect or want television, newpaper, radio, and internet coverage? Here's how you can make your newsworthy event press media ready and generate positive PR not only for the event, but for the organization or client behind it.
58.7% of Event Planners Do Not Use Social Media to Promote Events [REPORT]
How do event planers use various media to promote their events? The latest report sheds light on methods used, both successful and not. The majority of event planners still fail to use social media to market events, relying on traditional marketing methods.
Measuring Your Social Media Impact & Maximizing Your Presence
New media needs to be translated into verifiable numbers and statistics for all to understand, across all platforms, departments, and ages. Being able to measure social media's impact on your event and attendees helps calculate accurate return on investment.
The Event Planner’s Guide to Twitter
Twitter can be a very effective tool to harness promotional, realtime and post-event information about your event, while engaging your audience. Proper preparation and plan will ensure your tweeting is not in vain, and will contribute to the overall success.
How Social Sharing Drives Sales [INFOGRAPHIC]
AddShoppers analyzed over $5,000,000 in ecommerce transactions to understand how they were influenced by social sharing. Now, we have a better understanding how social sharing drives sales and what social networks really do affect sales.
4 Ways to Keep Your Promotional Products from Becoming Tchotchkes
Tchotchkes (chotchkies) is a Yiddish word for little something, usually worthless. An obligatory, cheap souvenir. Is this what you want to give to your clients? Learn how to easily avoid turning your marketing dollars into tchotchkes.
Effectively Reach Trade Show Media to Promote Your Business
In a sea of competition, reaching out to the trade show media is paramount and should be part of your marketing strategy. The trade show media can deliver your market to you, but you have to know how to effectively deal with media and increase your exposure.