The Power of Trade Shows
Trade shows are an effective marketing channel to personally interact with thousands of current & new consumers, distributors & retailers. The following are some of the major trends that continue to fuel the trade show fire.
4 Ways to Keep Your Promotional Products from Becoming Tchotchkes
Tchotchkes (chotchkies) is a Yiddish word for little something, usually worthless. An obligatory, cheap souvenir. Is this what you want to give to your clients? Learn how to easily avoid turning your marketing dollars into tchotchkes.
The Event Planner’s Guide to Twitter
Twitter can be a very effective tool to harness promotional, realtime and post-event information about your event, while engaging your audience. Proper preparation and plan will ensure your tweeting is not in vain, and will contribute to the overall success.
How to Plan a Get Well Fundraiser House Party
A get well fundraiser house party is a simple way to help raise funds for the person you care so much about, be it a relative or a friend.
The Job of the Speaker is More Than Being a School Teacher
We perceive speakers as teachers. But what if we perceived them as storytellers that rivet us? That's the type of speaker you need to be if you want to be a successful public speaker.
10 Reasons Why More Companies Will Host Virtual Events in the Future
Even when you can't be there, you still can with Virtual Events. Not being able to travel, or cuts in your travel budget, no longer matter. It gives companies and attendees an opportunity to connect without hurting their wallets or the environment.
10 "Non-Marketing" Uses for Social Media at Events
Social media are underused by many event pros. Timely use of Facebook, Twitter & others can enhance your event on the spot & make it the talk of the town. Here are ten practical uses for social media that have nothing at all to do with promoting your event.
Which Display Type is Right for You?
A handy reference guide for all companies searching for a display either to update their brand image or for beginners getting started. Many new display types are frequently added. This list focuses on the most popular displays that stand the test of time.
The Economy Is Based on Meetings — It’s That Simple
The media sensationalized a story about the $16 muffins that a government agency allegedly paid at a conference in a Hilton hotel. It wasn't true, but truth lies elsewhere. The economy depends on meetings. Without them, there would be no economy all together.
Social Media Marketing: Are You Targeting Men, Women or Both Sexes?
They key to a successful social media marketing campaign is understanding your target market and how they use social media, which allows you to customize your marketing collateral to be more effective and reach your target market where they are.
