The Psychology of Color [INFOGRAPHIC]
The colors invoke emotional responses and affect decision making. Knowing psychology of color can help you plan a more successful event by carefully selecting correct colors to invoke emotions closely associated with your event, & facilitating decision making.
10 Reasons Why Some Virtual Events Fail and How to Prevent Them
The best intentions will fail if you don't do things right. Professional production of virtual events will help make your event stand out in the crowd. Great experience should not be exclusive to face-to-face events, it matters at virtual events just as much.
Sensitive Social Media at Events: How to Be More Responsive
Not everyone likes intrusion of technology and social media at the events. There are people who enjoy their privacy, and they deserve to be respected. There are a few things that you can do to ensure they are comfortable and are having a good time at the event.
7 Easy Steps to an Effective Google+ Page for Event Planners
Event planners take full advantage of Google+ Pages with 7 easy steps that will walk you through the creation and setup of your page. The guide also includes tips to help you use your page to its fullest potential, and help promote your business or event.
Mobile App vs Mobile Web: An Event Organizer’s Guide
Delivering extra info to event delegates through their smartphones is an excellent way to give that extra something they just might need. But is an “app for that” better than a link to your website? Read the pros and cons and decide which to choose, or both.
Audio Disasters & How to Prevent Them
If anything can go wrong, it will. Audio is one of the most important parts of any presentation, without audio it wouldn't be a good presentation. We communicate by speech, and when your audio setup doesn't work as planned, you need to be prepared.
How to Manage Expectations to Avoid Negative Event Coverage
People attend events with preconceived ideas of its content based on the information you provide. Be aware of their expectations to better the day and eliminate any chance of receiving negative event coverage in social media, blogosphere and press.
Managing your Q&A for Better Returns
Question & answer sessions are an important part of any presentation. It gives audience a personal opportunity to interact with the speaker. However, Q&A can be daunting to audience members, so here are some tricks of the trade to coax greater participation.
The Difference between Catering and Presenting
Having so much food at your event that Oliver Twist wants to stay an orphan is great; but that equivalent of information will overload your attendees. Presentations need to be simple and to the point, otherwise message will not be delivered to the audience.
Leveraging Trade Show Award Opportunities
Awards can give your product, company, or event prestige beyond traditional marketing. Simply by entering the competition and preparing in advance for the award greatly increases your chances to be featured by the media and create rapport with new leads.









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