It's one of the most overlooked aspects of event design and planning, the color. The weddings are usually the only event color that plays a big role from the beginning – weddings = white (generally).

Yet events that draw hundreds and thousands of people rarely pay close attention to the colors used in marketing collateral and throughout the venue.

The colors invoke emotional responses, affect behavior and decision-making, and ultimately come down to increased attendance and satisfaction.

If you're one of those event planners, take a minute to review this excellent infographic about the psychology of color. Know what emotions and behaviors your event (and business) colors invoke so you can use them to your advantage.

Pyshology of Color Infographic

This infographic is part of our (new) weekly visual diary to provide engaging, topical information to event planners and other event professionals. We bring some of the best infographics from the web to help you expand your boundaries of knowledge and ultimately help plan successful events and run a successful business.

Viktor Nagornyy
Viktor Nagornyy is the founder and editor-in-chief of Eventstant. He has worked as a convention director for an international non-profit organization in the past, and currently is a marketing consultant helping small businesses grow and prosper. You can read his marketing blog at Inbound Method.


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