Event Planning

Social media play an important role in today's marketing and evaluation of events. Use them wisely and enhance your trade show presence. It gives you an opportunity to connect with your audience, get to know them, and what they really want and need.

A handy reference guide for all companies searching for a display either to update their brand image or for beginners getting started. Many new display types are frequently added. This list focuses on the most popular displays that stand the test of time.

Twitter can be a very effective tool to harness promotional, realtime and post-event information about your event, while engaging your audience. Proper preparation and plan will ensure your tweeting is not in vain, and will contribute to the overall success.

Amateurs forget things. Professionals don't. It's that simple. Hiring a professional event planner can save you money by doing it right the first time. They plan, they plan again, and then they plan some more. Forgetting is not a part of their dictionary.

Many event planners focus on why people would attend their event, but it is also important to consider why people DON'T want to attend your event. This allows you to address those issues and easily increase your attendance to reach and surpass your objectives.

Awards can give your product, company, or event prestige beyond traditional marketing. Simply by entering the competition and preparing in advance for the award greatly increases your chances to be featured by the media and create rapport with new leads.

Getting media attention is key to attracting attendees to your event. It's imperative for you to learn how to write effective press releases. A sample press release template is included to help you get started.

Networking skills can be applied to any event you attend as long you are not alone and find a way to communicate with other people. It is a good way to get new leads and meet other professionals in your industry. Take full control with these 8 easy steps.

Event organizers should start placing more emphasis on cloakrooms — after all, it's likely to be the first and last impressions your guests will have of the event and it's also where your guests will be leaving some of their important personal belongings.

Going green is a money maker for your event. By using time-tested, eco-friendly and easy methods, you'll make a positive impression on your attendees, sponsors, and the press. It's so easy, you won't have an excuse to not be green anymore at your next event.