Measuring Your Social Media Impact & Maximizing Your Presence
New media needs to be translated into verifiable numbers and statistics for all to understand, across all platforms, departments, and ages. Being able to measure social media's impact on your event and attendees helps calculate accurate return on investment.
How to Manage Expectations to Avoid Negative Event Coverage
People attend events with preconceived ideas of its content based on the information you provide. Be aware of their expectations to better the day and eliminate any chance of receiving negative event coverage in social media, blogosphere and press.
11 Ways to Increase Attendance at Your Event
What if you have an event and no one comes? Make sure that doesn't happen with these 11 great ways to maximize your event attendance through a systematic publicity online and offline.
Sensitive Social Media at Events: How to Be More Responsive
Not everyone likes intrusion of technology and social media at the events. There are people who enjoy their privacy, and they deserve to be respected. There are a few things that you can do to ensure they are comfortable and are having a good time at the event.
5 Top Social Media Marketing Strategies for All Events
Learn 5 tips to help you leverage social media to promote your event online. Including a link to a free PDF guide from SocialBee.
Leveraging Trade Show Award Opportunities
Awards can give your product, company, or event prestige beyond traditional marketing. Simply by entering the competition and preparing in advance for the award greatly increases your chances to be featured by the media and create rapport with new leads.
The Power of Trade Shows
Trade shows are an effective marketing channel to personally interact with thousands of current & new consumers, distributors & retailers. The following are some of the major trends that continue to fuel the trade show fire.
The Event Planner’s Guide to Twitter
Twitter can be a very effective tool to harness promotional, realtime and post-event information about your event, while engaging your audience. Proper preparation and plan will ensure your tweeting is not in vain, and will contribute to the overall success.
The Top 3 Reasons People DON’T Attend Your Event
Many event planners focus on why people would attend their event, but it is also important to consider why people DON'T want to attend your event. This allows you to address those issues and easily increase your attendance to reach and surpass your objectives.
Social Media Marketing: Are You Targeting Men, Women or Both Sexes?
They key to a successful social media marketing campaign is understanding your target market and how they use social media, which allows you to customize your marketing collateral to be more effective and reach your target market where they are.