Event promotion

Practical advice for promoting events with social media, email, video, copywriting, and content campaigns.

4 Ways to Keep Your Promotional Products from Becoming Tchotchkes

Tchotchkes (chotchkies) is a Yiddish word for little something, usually worthless. An obligatory, cheap souvenir. Is this what you want to give to your clients? Learn how to easily avoid turning your marketing dollars into tchotchkes.

10 "Non-Marketing" Uses for Social Media at Events

Social media are underused by many event pros. Timely use of Facebook, Twitter & others can enhance your event on the spot & make it the talk of the town. Here are ten practical uses for social media that have nothing at all to do with promoting your event.
Social media app icons on mobile device

5 Top Social Media Marketing Strategies for All Events

Learn 5 tips to help you leverage social media to promote your event online. Including a link to a free PDF guide from SocialBee.

The Power of Trade Shows

Trade shows are an effective marketing channel to personally interact with thousands of current & new consumers, distributors & retailers. The following are some of the major trends that continue to fuel the trade show fire.

Five Ways to Flop Your Next Event

If you have ever wondered how to flop your next event, you’ve come to a right place. There are many things you can do to do it successfully. This list offers 5 quick and most commonly used techniques that will ensure your event is a successful failure.
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