Event Planning

The colors invoke emotional responses and affect decision making. Knowing psychology of color can help you plan a more successful event by carefully selecting correct colors to invoke emotions closely associated with your event, & facilitating decision making.

Tchotchkes (chotchkies) is a Yiddish word for little something, usually worthless. An obligatory, cheap souvenir. Is this what you want to give to your clients? Learn how to easily avoid turning your marketing dollars into tchotchkes.

Follow step-by-step instructions to learn how to plan and host a successful, well-attended webinar to get leads and close sales easily.

Event organizers should start placing more emphasis on cloakrooms — after all, it's likely to be the first and last impressions your guests will have of the event and it's also where your guests will be leaving some of their important personal belongings.

Trade shows offer great promotional possibilities not only for exhibiting businesses but for professional speakers as well. It helps build credibility and prestige that lead to more speaking opportunities and better visibility throughout the industry.

Trade shows are an effective marketing channel to personally interact with thousands of current & new consumers, distributors & retailers. The following are some of the major trends that continue to fuel the trade show fire.

What if you have an event and no one comes? Make sure that doesn't happen with these 11 great ways to maximize your event attendance through a systematic publicity online and offline.

With the economy in recovery mode, optimizing your exhibit $ is more important than ever. This means going to the right trade shows and not waste resources at the wrong ones. Use these methods to optimize your best potential by finding targeted trade shows.

Delivering extra info to event delegates through their smartphones is an excellent way to give that extra something they just might need. But is an “app for that” better than a link to your website? Read the pros and cons and decide which to choose, or both.

A handy reference guide for all companies searching for a display either to update their brand image or for beginners getting started. Many new display types are frequently added. This list focuses on the most popular displays that stand the test of time.