How do I tag my event on Eventbrite?

A few people have asked us about event tags on Eventbrite. Specifically, how do you add tags to your event and/or event page?

It's an important question, yet Eventbrite doesn't provide much information about tags. The only thing they mention in their Help Center about tags is:

Your event tags — Under “Basic info,” create tags based on your keywords. You can create up to 10 tags per event.

But it's not as simple as that.

Yes, Eventbrite allows you to specify ten custom tags. While editing your event, you will find this under the “Basic Info” tab.

Eventbrite tags

In addition to the ten tags you can specify, Eventbrite will also generate category and location-specific tags. This is why it's important to have the correct category selected and the location specified. These are automated, you don't have any control over these tags.

Eventbrite tags on event page

Your custom tags appear as “hashtags,” while automated tags appear as keywords. This is a quick way to differentiate between custom and automated tags.

Remember, these “event tags” are primarily for people to discover events on Eventbrite's website. They are not the same as “meta tags” or “SEO tags.”

These event tags provided by Eventbrite do not directly affect your event page's SEO. Their effect on your SEO is marginal if any at all. The idea is by categorizing your event, it will show up on category-specific pages on Eventbrite's website. When search engines crawl those pages, they will find a link to your event.

They are primarily used to help people find local events and events on specific topics. So it's important to pick an accurate event type and event topic.

If you were trying to figure out event tags because you thought it might help your SEO, consider spending some time on your event description. This text is the primary way search engines figure out what your event (more specifically, your page) is about and where to rank it. So make sure it's not too short; mention your topics, location, speakers, etc.

That's it for this answer. If you have any questions about event tags, leave a comment. If you have questions about Eventbrite, submit them here, and we'll answer them.

Viktor Nagornyy
Viktor Nagornyy is the founder and editor-in-chief of Eventstant. He has worked as a convention director for an international non-profit organization in the past, and currently is a marketing consultant helping small businesses grow and prosper. You can read his marketing blog at Inbound Method.


    • Hi Francesca,

      Thanks for your question. I assume you’re asking about tags that look like this “#workshop.” These are the ten tags Eventbrite allows you to specify under the “Basic Info” tab. You can see an example here:

      Eventbrite tags

      They may look like hashtags we use in social media, but they’re simply tags (keywords) to help users find events on Evenbrite’s website.

      I hope that helps.


Please enter your comment!
Please enter your name here