Business

Social media offers exhibitors and event planners an opportunity to engage their audience by communicating and educating them, while building a community of loyal fans and brand ambassadors.

The ubiquitous blog can bring your message to an audience in a way that other social media doesn't, it gives you an opportunity to reach audiences through search engines. The holistic approach to online marketing will help your bottom line in the end.

In a sea of competition, reaching out to the trade show media is paramount and should be part of your marketing strategy. The trade show media can deliver your market to you, but you have to know how to effectively deal with media and increase your exposure.

One of the biggest concerns and challenges for anyone who is trying to promote their website, be it business website or personal blog, is search engine optimization (SEO). There are a lot of different strategies on how to optimize your website. In this article I concentrate on the insides of your site and how to make them look attractive enough for the search engines to notice it.

Know the financial health of your event planning business. QuickBooks helps keep track of your money, expenses, payroll, and it helps you get paid quickly.