Event Planning

Twitter can be a very effective tool to harness promotional, realtime and post-event information about your event, while engaging your audience. Proper preparation and plan will ensure your tweeting is not in vain, and will contribute to the overall success.

Question & answer sessions are an important part of any presentation. It gives audience a personal opportunity to interact with the speaker. However, Q&A can be daunting to audience members, so here are some tricks of the trade to coax greater participation.

Practice does make it perfect. Sometimes, however, over-rehearsing your presentation kills the very sincerity of the message. Know when to stop & go with the flow.

New media needs to be translated into verifiable numbers and statistics for all to understand, across all platforms, departments, and ages. Being able to measure social media's impact on your event and attendees helps calculate accurate return on investment.

Brand yourself. Not with a hot iron, but with a host of methods that can take very little time out of your busy day, all to your benefit. After all, your brand reflects your values and beliefs. Leveraging them with proper tools will help promote your brand.

The best intentions will fail if you don't do things right. Professional production of virtual events will help make your event stand out in the crowd. Great experience should not be exclusive to face-to-face events, it matters at virtual events just as much.

Having so much food at your event that Oliver Twist wants to stay an orphan is great; but that equivalent of information will overload your attendees. Presentations need to be simple and to the point, otherwise message will not be delivered to the audience.

Amateurs forget things. Professionals don't. It's that simple. Hiring a professional event planner can save you money by doing it right the first time. They plan, they plan again, and then they plan some more. Forgetting is not a part of their dictionary.

If anything can go wrong, it will. Audio is one of the most important parts of any presentation, without audio it wouldn't be a good presentation. We communicate by speech, and when your audio setup doesn't work as planned, you need to be prepared.

Sight is the most vital sense humans have in learning about the world, and to promote your event you need to take advantage of that. Consider these practical issues when you decide to use video to promote your event. Lights, camera, action!