Event Planning

What happens in Vegas stays there, but what happens outside your venue hooks attendees going in & out. So stage a spectacular & win 2X with mobile tours and/or pop-up shops.

Event organizers should start placing more emphasis on cloakrooms — after all, it's likely to be the first and last impressions your guests will have of the event and it's also where your guests will be leaving some of their important personal belongings.

A new challenge for wedding & event planners is the budget bride. Shifts in the economy have hit the wedding segment of the industry hard. The good news is that people are still getting married but many couples are scrimping & cutting back on their nuptials.

Prepare your event. Prepare contingencies for potential and unknown problems. Then prepare yourself to deal with the stress that comes with event planning. If you lose your professionalism on the job, the event may not succeed. So prepare yourself to relax too.

Trade shows are an effective marketing channel to personally interact with thousands of current & new consumers, distributors & retailers. The following are some of the major trends that continue to fuel the trade show fire.

A well-fed, happy crew goes a long way to making you look good. Consider crew work as the first touch of how the show feels. Treat your people well and the return is a better show and a better reputation for you.

Volunteers are often the backbone of many events. Without them, in many instances costs would be prohibitive and the event wouldn't happen. Treat volunteers well and you'll have a ready pool of talent for the next event. 10 Tips on how to successively do so.

Those who don't know the past are condemned to repeat it. In the event industry, even those who know the past constantly repeat it, often to the detriment of the event and their reputation. How do you move forward and make the best show possible? Read on.

Delivering extra info to event delegates through their smartphones is an excellent way to give that extra something they just might need. But is an “app for that” better than a link to your website? Read the pros and cons and decide which to choose, or both.

Developing menus for multi-thousand attendee conferences, as well as preparing, cooking, and presenting food in a manner that is engaging and diverse, is a grand event in itself, and leaves a lasting impression that will make or break your reputation.